When it comes to online business listings, Google My Business – GMB is the first listing that comes to mind. Google, being the biggest search engine to date, helps in improving the visibility of a business with its dynamic platform.
If you are a local business owner and wish to attract more customers to your business, you not only have to claim your GMB listing but also optimize it for the best results. Optimizing your GMB page is a smart approach to attract new customers, but it also helps in retaining your present customers.
Whether you like it or not, there is a way your business will make its way in the Google My Business listings. How? Well, if you do not do it, any of your customers can enter your name and register it with Google. It is something you cannot stop from happening. Therefore, it is best that you either make a page for your business yourself or claim an already existing one.
Now that you have a GMB page, it is time that you optimize your page to use it for your business’ growth. When it comes to optimization, you need to understand all the business attributes that you will have to address on your business’ GMB page. These attributes are supplemental facts about your business, which play a crucial role in the discovery process. These attributes include a business description, store codes, and labels.
The thing about labels is that they do not have a direct impact on the listing performance of your business, but it is crucial for internal organizing of your listings. When you assign a label to a listing, it makes it easy for you to search the specific label in the GMB listing. There are various uses of labels, including listing age, assigning regions, and any other descriptors related to your business.
Adding labels in your Google My Business page is simple. You do not have to be a pro at using the platform.
The first step is to navigate to your Google My Business listing. Once you go to your listing, you will see different options, and each of these serves a unique purpose.
When you go to your listing, you can see the option “info” on your screen. To proceed further, you have to click the option. Once you click on info, you will see another section with a tag “advanced information.” In the advanced information section, you will then see “labels,” click on it to start adding labels.
You can add as many labels as you wish. Remember that you can assign a maximum of 10 labels per location, with each label having a maximum capacity of 50 characters.
By adding labels to your GMB page, you make it easy for yourself to manage your listing. When it comes to optimizing Google My Business Page, labels can signifcantly help you with the account’s management.